A Comprehensive Cheat Sheet for

A/B Testing

A Must-Have for Data Scientists

Looking for a quick reference for various concepts, steps, and techniques in A/B testing? This cheat sheet covers key question types including

  • Selecting metrics for experimentation
  • Selecting randomization units
  • Choosing a target population
  • Computing sample size
  • Determine test duration
  • Analyzing results
  • Alternatives to A/B tests
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